From Multimedia Newsroom to VR Laboratory: How Media Specialists Will Be Educated in 2021

To obtain a promising profession, it is worth enrolling in the Department of Journalism, Advertising, and Public Relations at SUSU.

Educating highly qualified media professionals capable of working in all forms of media and producing information, advertising, and PR projects is the task that has been successfully executed by the Department of Journalism, Advertising, and Public Relations of the SUSU Institute of Media, Social Sciences and Humanities (IMSSH) for more than twenty years now.

The department trains students in two fields of study: Journalism, and Advertising and Public Relations. Students are trained in real university media production and digital integration of all the university media types: SUSU-TV Television and Radio Company, SUSU Radio Station, SmartUniversity newspaper, 360-Degree Multimedia Newsroom, Photography Studio, Laboratory of Virtual Reality, and the Laboratory of Digital Technologies of Advertising and Public Relations. The university's world-class media platform allows for the development of new breakthrough educational programs in data journalism, virtual reality, and neuromarketing technologies.

"Since 2016, the department has represented SUSU in the European Journalism Training Association, which unites about 70 leading journalism schools in Europe, and this collaboration allows us to effectively train specialists capable of working in the transmedia conditions of the global information space," notes the Head of the IMSSH Department of Journalism, Advertising, and Public Relations, Doctor of Sciences (Philology) Liudmila Shesterkina.

One of the key educational trends of the department is project-based learning. For more than three years now, students of the department have been working with European universities in the international megaproject EUfactcheck to combat political fake news. This year 22 student projects took part in a regional contest of professional mastery of PR professionals "PREMIA-2020" named after Olga Davidenko.

Each student of the Department of Journalism, Advertising, and Public Relations has the opportunity to simultaneously obtain a second specialty (Interpreter in Professional Communication) and to graduate from the university with two state-standard diplomas. The International Reporter School elite education cluster was formed to this end to provide students with master classes by theorists and media practitioners from around the world in addition to language instruction.

Studying at the SUSU IMSSH Department of Journalism, Advertising, and Public Relations is an opportunity for every applicant to fulfil his or her creative potential, gain unique professional skills, and enter the professional environment as a world-class media specialist.


Adapted from 74.ru
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