At the SUSU-TV Television and Radio Company, students of the Institute of Media, Social Sciences and Humanities have shot a special video master class for applicants, which explains how a student informative and entertainment program "Avenue of Young" is being created, and what they can learn at the SUSU Institute of Media, Social Sciences and Humanities.
For 15 years now, the weekly informative and entertainment program "Avenue of Young" has been the trademark of the first student SUSU-TV Television and Radio Company in Russia. Applicants and everyone else can always watch the informative and entertainment program “Avenue of Young” on the SUSU-TV channel, Russia 24, Vashe TV, as well as on the SUSU-TV YouTube channel.
The content of the program is exclusively created by students. They tell the viewers about interesting people, unusual discoveries, events and activities in different genres: these are problem-related materials, social plots, event reports, portrait essays, original features, and much more. The program is created in the “Special Projects” editorial office of SUSU-TV under the supervision of the senior editor, graduate of the SUSU Faculty of Journalism Olga Maruseeva.
“The main advantage of our program is the youth theme. Our main target audience are students from various universities, high school students and high school graduates, university applicants, teenagers, as well as all those who are interested in the life philosophy of modern youth,” noted Olga Maruseeva. “We like experimenting very much, but what is most important is that the main idea, which was put into the concept in the very beginning, remains: these are the stories about young people who are worth looking up to. And there are a lot of such people in our university and in our city.”
As part of the master class for applicants, the host of the program, a graduate of the Department of Journalism, Advertising and Public Relations at the Institute of Media, Social Sciences and Humanities Maria Serchuk told applicants what the host of "Avenue of Young" program should look like and how s/he must work:
“The host of the program should be a cheerful, vivid and charismatic person. It so happens that there are no barriers between our audience, our heroes and the host of the program. We understand each other perfectly well, we try to communicate well and highlight the problems of the young. We need to work in such a way that the program becomes interesting and memorable."
Today, the program has two hosts. Together with Maria Serchuk, the program is hosted by an artificial intelligence, which was given the name Aron. It was created using modern computer graphics.
The director of the program, a student of the Institute of Media, Social Sciences and Humanities Matvei Sholokhov tells about the advanced technologies in the shooting and editing of the program:
“When creating stories for the "Avenue of Young" program, we use a huge amount of high-tech state-of-the-art equipment. We do the recording in 4K ultra-high resolution using various technological devices. For our program we use non-linear editing with modern creative techniques and computer graphics technologies: virtual and augmented reality, colour key, three-dimensional and motion tracking.”
The use of digital technologies and new creative techniques helps make "Avenue of Young" a modern, diverse and dynamic program. This is noted by members of the jury of various International and all-Russian competitions and festivals, which the program "Avenue of Young" has been repeatedly becoming the winner of, not only in Russia but also abroad, in Germany and in China. Creativity and style are valued in the modern media world. With their help, you can create a high-quality television product that keeps up with the modern trends, the expectations of young audience and meets the challenges of the digital era.
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“In the "Avenue of Young" program, we use creative information presenting and digital technologies that help to implement elements of virtual and augmented reality in the design and content of the program,” said Liudmila Shesterkina, Head of the Department of Journalism, Advertising and Public Relations of the Institute, Doctor of Sciences (Philology). “Under these conditions, we continue to pay even more attention to the value content. We want the "Avenue of Young" informative and entertainment program, like youth television in general, to have a development perspective, and to become a close and accessible friend for students and applicants. After all, our students have created this master class specifically for those who intend to connect their lives with journalism.”