Major: Economics and National Economy Management (Marketing)
Level: Postgraduate studies
Duration of training: 3 years / 4 years
Degree certificate: Diploma
Mode of study: Full time / part time
Language of study: Russian
Programme manager: Iulia Kuzmenko, Doctor of Sciences (Economics), Associate Professor
Description of the educational programme
The programme is aimed at training highly qualified academic and teaching staff. The graduates have the level of qualification necessary for working in the field of marketing, and are ready to solve the conceptual (fundamental) problems of economic science, as well as the applied problems of functioning of various economic agents, markets and systems.
The graduates are in command of the culture of marketing research; obtain the skills to ensure stable functioning and development of an organisation in a competitive environment based on the coordination of the interests of consumers and the organisation; can analyze, coordinate and regulate the activities of all enterprise structures; can study market conditions, needs and demand, their dynamics and, in accordance with this, determine the enterprise strategy in a competitive environment; can form communication policy, participate in the development of strategic and operational planning programs; determine the effectiveness of marketing activities.
Contacts
Room 570а, University Building No. 2, 85 Lenin Prospekt, Chelyabinsk
Tel.: +7 (351) 267‑93-03
E-mail: kuzmenkoyg[at]susu[dot]ru
