July 28 is PR Specialist Day in Russia. It is a professional holiday for those whose activities are aimed at creating and maintaining a positive image of an organization. On the eve of the holiday, Anna Cheredniakova, Deputy Director of the Institute of Media, Social Sciences and Humanities, Head of the Office for Marketing, Branding and Strategic Communications, and Kseniia Zabolotneva, Head of the Public Relations Department of the Office for Marketing, Branding and Strategic Communications of South Ural State University, spoke about the features and prospects of the profession.
