38.04.02 Management. Strategic and Innovation Marketing
Major: Strategic and Innovation Marketing
Level: Master's programme
Duration of training: 2 years
Degree certificate: Master's degree
Mode of study: Full time
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Programme manager:
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Yulia Astashova+7 272-33-12 |
Description of the educational programme
The programme is aimed at training specialists with a Master’s degree in management who will be in charge of marketing in the company and learn how to create and develop customer-oriented marketing management structures.
Master’s program provides a complex study of issues related to forecasting market prospects, developing new promotion technologies and marketing strategies.
The uniqueness of the program is in the arranging of interaction with business structures in the form of solving real problems and issues facing by enterprises.
A multicultural environment has been created at the university, providing for joint education of students from different countries.
The educational program is implemented in English language.
Website: https://hsem.susu.ru/management/
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- Education
- Education
- Innovation in Education
- Project-based Learning
- Projects Being Fulfilled under the Project-based Learning
- Additive Technologies
- Complex Development of the Household Infrastructure Systems of Municipalities
- Creation of an Energy-efficient and Environmentally Friendly Technology of Applying Hard Chromium Coatings on Rotary Bodies
- Designing of Smart Temperature Sensors
- Developing Outer Look of an Onboard Control System (OCC) of a Space Vehicle (SV) for a Flight to Asteroid
- Development of Differential Steering Mechanism of Industrial Tractor
- Development of Efficient Technology for Grain Disinfection (Agrobiotechnology)
- Development of Methods for Using Seeds of Cereals and Oilseeds for the Production of Food Products
- Development of the Concept of SCO Youth Forum
- Digital Psychometric Twin of a Professional
- EUcheck International Journalism Project
- Electric Race Car
- Evaluation of the Weldability and Performance of Mechanically Heterogeneous Welded Joints of the Ships Bodies
- Financial, Organisational and Economic Support of Price-promoted Power Engineering Resource Management at Industrial Enterprises
- Interconnection of the Results of the GTO (Ready for Labour and Defence) Performance and the Level of Health of Schoolchildren and Students
- Model of Safeguards for Professional Rights of Attorneys
- Nonchemical (Photocatalytic) Cleaning of Water off Pollutants Resistant to Oxidation
- Object of Distributed Generation (Smart House) Based on Renewable Sources and Efficient Energy Consumption with an Intelligent Smart Grid System
- Power-efficient Combustion Engines
- Public and Digital History
- SAVK
- Scaffolding Platform for Stone-masons in Frame House Building
- Smart Electric Drive with the Industrial Internet of Things and Augmented Reality
- Smart System for Analysing Intonation Patterns of the Russian Language
- Smart Transportation
- Studying the Durability of Concrete in Reinforced Concrete Structures in Case of Cyclic Impacts
- Sustainable Development Of Tourism in the Region
- Theoretical and Technological Justification of the Goals and Directions of Modernisation of the Infrastructures of the Mass Scale Physical Education and Sports of the Highest Achievements
- Virtual Museum of Artist V.A. Neyasov
- Virtual Museum of South Ural Writers
- Project Team
- Projects Being Fulfilled under the Project-based Learning
- Center of Elite Education
- Project-based Learning
- 01.04.01 Mathematics. Partial Differential Equations
- 01.04.02 Applied Mathematics and Computer Science
- 01.04.02 Applied Mathematics and Informatics
- 02.04.02 Fundamental Computer Science and Information Technology. Database Technology
- 03.04.01 Applied Mathematics and Physics
- 03.04.01 Applied Mathematics and Physics
- 03.04.01 Applied Mathematics and Physics. Biophotonics and Physical Methods for Human Beings
- 04.04.01 Chemistry (Chemical Informatics)
- 04.04.01 Chemistry. Chemistry for Environmental Engineering
- 05.04.06 Ecology and Use of Natural Resources. Environmental Safety
- 07.04.01 Architecture (Architecture of Residential and Public Buildings)
- 07.04.03 Environment Design
- 08.04.01 Construction (Construction Technologies and Construction Mechanics)
- 08.04.01 Construction (Digitalization in Architecture and Construction)
- 08.04.01 Construction (Heat and Gas Supply, Ventilation and Air Conditioning)
- 08.04.01 Construction (Water Supply and Disposal)
- 08.04.01 Construction Engineering (Building Materials, Products and Structures Technology)
- 09.04.01 Applied Mathematics and Computer Science (Data Analysis and Artificial Intelligence Methods)
- 09.04.01 Informatics and Computer Engineering. Internet of Things
- 09.04.02 Information Systems and Technologies (Intelligent Information Systems and Technologies in Business)
- 09.04.03 Applied Informatics (Corporate Control Systems)
- 09.04.04 Software Engineering (Security and Protection of Software Systems)
- 11.04.03 Design and Technology of Electronic Equipment
- 11.04.04 Electronics and Nanoelectronics (Materials and Components of Solid-State Electronics)
- 11.04.04 Electronics and Nanoelectronics
- 12.04.01 Instrumentation Engineering (Digital Industry)
- 12.04.01 Instrumentation Engineering (Information and Measuring Equipment and Technology in Innovation Industrial Projects)
- 13.04.01 Heat and Power Engineering. Optimization of Fuel Utilization in Industrial Heat Power Engineering
- 13.04.02 Power Engineering and Electrical Engineering (Electric Drives and Control Systems)
- 13.04.02 Power Engineering and Electrical Engineering (Intelligent Electric Power Systems and Networks)
- 13.04.02 Power Engineering and Electrical Engineering (Optimization of Developing Power Supply Systems)
- 13.04.02 Power Engineering and Electrical Engineering. Electric Power Engineering
- 15.04.01 Mechanical Engineering (Welding, Allied Processes and Technology)
- 15.04.01 Mechanical Engineering. Information Technology of Welding Engineering
- 15.04.02 Technological Machinery and Equipment (Hydraulic, Vacuum and Compressor Equipment)
- 15.04.02 Technological Machinery and Equipment (Hydraulic Machines, Hydraulic Drives, Hydraulic and Pneumatic Control Systems)
- 15.04.02 Technological Machinery and Equipment (Metallurgical Machinery and Equipment)
- 15.04.02 Technological Machinery and Equipment (Metallurgical Production Machinery and Units)
- 15.04.02 Technological Machines and Equipment (Hydraulic and Pneumatic Automatic Systems and Machinery)
- 15.04.04 Automation of Technological Processes and Production
- 15.04.05 Design and Technological Support of Mechanical Engineering Productions (Ensuring the Efficiency of Technological Processes of the Product Life Cycle)
- 15.04.06 Mechatronics and Robotics (Mechatronics)
- 15.04.06 Mechatronics and Robotics. Mechatronics
- 18.04.02 Energy and Resource Conservation Processes in Chemical Technology, Petrochemistry and Biotechnology
- 18.04.02 Energy and Resource Saving Processes in Traditional Technologies, Petrochemistry and Biotechnology. Integrated Use of Water Resources
- 19.04.01 Biotechnology (Food Biotechnology)
- 19.04.04 Production Technology and Catering Organization
- 19.04.05 Food Technology and Special-Purpose Foods
- 20.04.01 Technosphere Safety (Fire Safety)
- 22.04.02 Metallurgy (Development of Pyrometallurgical and Foundry Processes in the Context of Digital Industry)
- 22.04.02 Metallurgy (Digital Technologies in Rolling-Mill Production and their Materials-Science Support)
- 22.04.02 Metallurgy (Technology and Digital Models of Thermal and Thermomechanical Treatment)
- 22.04.02 Metallurgy (Theory and Advanced Technoliges of Foundry)
- 24.04.02 Motion Control Systems and Navigation (Navigation and Stabilization Systems and Devices)
- 27.04.04 Control in Engineering Systems (Industrial Automation)
- 37.04.01 Psychology (Counselling)
- 37.04.01 Psychology (Expert Activity and Psychological Expertise)
- 37.04.01 Psychology (Psychology in Managerial and Business Systems)
- 38.04.01 Economics (Accounting and Taxation in the International Business Environment)
- 38.04.01 Economics (Applied Economics and Business Consulting)
- 38.04.01 Economics (Banks and Banking Activity)
- 38.04.01 Economics (Economics and Management in Construction)
- 38.04.01 Economics. International Business
- 38.04.02 Management (Geoinformation Systems in Management)
- 38.04.02 Management (Logistics and Supply Chains Management)
- 38.04.02 Management (Strategic and Corporate Management in Terms of Digital Economy)
- 38.04.02 Management (Sustainable Development Management of a Modern Corporation)
- 38.04.02 Management. Strategic and Innovation Marketing
- 38.04.02 Project Management of Enterprises and Organisations Development
- 38.04.03 Human Resources Management
- 38.04.03 Personnel Management. Human Resources Management
- 38.04.04 State and Municipal Management (System of State Municipal Management)
- 38.04.05 Business Informatics (Business Analytics)
- 38.04.08 Finance and Credit (Financial Justification of Engineering Solutions in Industry 4.0)
- 38.04.08 Finance and Credit (Financial Mechanisms of Business Processes)
- 38.04.08 Finance and Credit. Financial Markets and Institutions
- 39.04.01 Sociology (Complex Social Analysis)
- 40.04.01 Jurisprudence (Criminal Law and Criminal Procedure)
- 41.04.04 Political Science (Political Management)
- 41.04.05 International Relations (Regional Integration in the Modern World)
- 42.04.02 Journalism. Media Communications
- 43.04.02 Tourism (General Theory of Tourism and Tourism Industry)
- 43.04.02 Tourism
- 43.04.03 Hotel Business (General Theory and Practice of Hotel Activity)
- 44.04.01 Pedagogical Education (Teacher in Physical education)
- 45.04.01 Philology (Creating, Analyzing and Expert Study of Texts)
- 45.04.01 Philology (Russian as a Foreign Language)
- 45.04.01 Philology (Russian Language in Business Communications)
- 45.04.01 Philology. Theory and Practice of English
- 45.04.02 Linguistics (Theory and Practice of Translation)
- 46.04.01 History (National history (History of Russia))
- 49.04.01 Physical Culture (Sports Training Technologies)
- 50.04.03 History of Art
- 54.04.01 Design (Graphic Design)
- English-Taught Programmes
- 08.04.01 Construction. Water Resources Engineering
- 15.03.06 Mechatronics and Robotics. Mechatronics
- 19.04.04 Food Technology and Catering. Sport Nutrition
- 23.04.03 Operation of Transport-Technological Machines and Complexes. Tribology and Reliability of Vehicles
- 38.03.01 Economics. International Economics and Trade
- 40.04.01 Law. Russian Law
- Foundation Programme
- MSc in Biophotonics and Physical Methods for Living Beings
- PhD Degree Programmes
- 1.1.2 Differential Equations and Mathematical Physics
- 1.1.7 Theoretical Mechanics, Dynamics of Machines
- 1.5.5 Human and Animal Physiology
- 1.6.21 Geoecology
- 2.1.13 Urban Planning, Planning of Rural Settlements
- 2.1.4. Water Supply, Sanitation, Building Water Protection Systems
- 2.1.5. Building Materials and Products
- 2.10.3. Occupational Safety
- 2.3.3 Automation and Control of Technological Processes and Production
- 2.4.2 Electrotechnical Complexes and Systems
- 2.4.6 Theoretical and Applied Thermal Engineering
- 2.5.6 Mechanical Engineering Technology
- 2.6.1 Metallurgy and Heat Treatment of Metals and Alloys
- 2.6.2 Metallurgy of Ferrous, Non-Ferrous and Rare Metals
- 4.3.3 Food Systems
- 4.3.3 Food Systems
- 4.3.3 Food Systems
- 5.1.1. Theoretical and Historical Legal Sciences
- 5.10.1 Theory and History of Culture and Art
- 5.2.3 Regional and Industrial Economics
- 5.3.1 General Psychology, Personality Psychology, History of Psychology
- 5.6.1 Russian History
- 5.8.1 General Pedagogy, History of Pedagogy and Education
- 5.8.7 Methodology and Technology of Vocational Education
- 5.9.1. Russian Literature and Literature of the Peoples of the Russian Federation
- The Open Doors Olympiad
- Distance Education