January 22 Olga Shabalina, Associate Professor of Marketing Communications Department, International Business Coach in marketing, Candidate of Science (Philosophy), Professor of Mount St. Mary's University (Maryland) came back from the USA. During half a year Olga Ivanovna was giving a course of lectures in International Marketing and International Advertising at Mount St. Mary’s University, Maryland, USA.
In the USA Olga Ivanovna worked within the framework of Fullbright International Program of students and professors exchange. We would like to remind that Fullbright program is the USA governmental program which is sponsored by Bureau of Educational and Cultural Affairs and controlled by Council for International Exchange of Scholars (CIES). The founder of the program, Senator Fullbright, thought that the main idea was mutual understanding between USA people and other nations. Participating in the program Olga Ivanovna became one of the professors of Russian universitiers who won the grant for giving lecture courses in the USA in the sphere of human, socio-political and social sciences.
These grants are given to one or two professors a year, thus such an invitation for the professor is a great opportunity to get teaching, scietific work experience and to share your knowledge with the colleagues abroad.
According to Olga Ivanovna American students differ from Russian. Particularly, it appears in the way of studying. Olga Shabalina notices that in America the figures rule. American students strictly follow the instructions and support their conclusions by the facts and statistical data while Russian students often rely on their intuition.
Moreover, at the American universities not only a professor estimates the students but also the students estimate a professor. The USA is a country of businessmen and even when you work at any university you realize that you are selling your services to the students and every student is unique and individual.
Talking about her teaching internship in the USA Olga Shabalina reminds that America is the marketing motherland and it can be viewed everywhere. Here, marketing is "absorbed" with breastmilk, it is intergrated into the people's life and everyone is whether seller or buyer. In order to learn how to deal with marketing from A to Z every student-marketing expert has to have a chance and within the program of academic mobility visit the USA. Trade and Economic Faculty provides for it the unique possibilities, particularly, the program of academic mobility at Mount St. Mary's University.
